Lansing Built to Last

Problem

 Lansing Built to Last was a local startup competition held in response to the COVID-19 pandemic. We realized that in order for our community to thrive, businesses must have a strategy in place and be prepared to make it through the toughest of times.

Solution

The competition invited all entrepreneurs and idea-makers to submit their emergency-resistant business proposals for the opportunity to win a year’s worth of services to help launch their business. Ideas had to require a physical space downtown, withstand emergency circumstances, and enhance the community that surrounds it.