Messaging Handbook

As we enter the final stretch for the crucial 2022 midterm elections, the NewDEAL has released a messaging handbook with guidelines to appeal to the broadest possible cross-section of voters. This handbook was developed after a series of conversations with NewDEAL Leaders, pollsters, and strategists to discuss what they are seeing in polls and data, and what they’re hearing directly from voters.

We’ve also published our 2022 Midterm Elections Memo, which outlines the key local races that will have national impacts. These publications, which make up two parts of our Freedoms At Stake: State and Local Elections Matter campaign, can help individuals make informed decisions and invest in pivotal races across the country as the midterms draw closer.

We hope that this memo will help NewDEAL Leaders continue to set an example for how Democrats can navigate difficult issues, broaden their appeal, and build a more durable coalition that can lead to sustained progress beyond election day.

Also read A Recipe for Democratic Success This November by NewDEAL CEO Debbie Cox Bultan, as she outlines strategies drawn from NewDEAL Leaders and experts on how to maximize victories in November.